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We believe that everyone has the right to be who they are. To be able to express themselves and be proud of what they stand for irrespective of race, colour, gender, sexuality or creed. That is why we are called unlabelled, a social enterprise committed to the prevention of youth suicide.

Over 350 Australian teens suicide every year. And for every one of our kids that we lose to suicide, there are thousands more that try. It’s a tragic number. Even one is a tragic number. There are a multitude of reasons why our young people resort to self-harm including a lack of self-worth, bad relationships, racial discrimination, gender identity, sexuality, depression and bullying are just some of the reasons. There are many, many more.

At unlabelled we don’t profess to be experts in this area, but we are passionate about supporting those who are. Which is why we commit 100% of our profits to resourcing those organisations who do such important work to help prevent youth suicide.

Below are the charities we have chosen to partner with. Each brings its own very special lens to the issues behind youth suicide and each works hard to help our young people who need support.

If, by buying unlabelled products your contribution can help save just one life, then we believe it’s certainly worth it. We hope you feel so too.

If you wish the profits from your purchase to go to a particular organisation, please select that charity below. If no charity is individually selected, then all profits from your purchase will be split evenly amongst our four partner charities.


Just like unlabelled, headspace understands the need for bespoke support for young people. With a focus on early intervention, headspace works with young people aged 12-25 to provide mental health support at a crucial time in their lives. headspace helps young people with mental health, physical health (including sexual health) alcohol and other drug services, and work and study support. Each year, headspace helps thousands of young people access vital support through their centres in 150 communities, online and phone counselling services, vocational services, and presence in schools. Find out more

Kids Helpline

At unlabelled we believe it’s important to be able to provide young people with 24/7 support from qualified counsellors who understand what they are going through. Kids Helpline is Australia’s only free, confidential 24/7 online and phone counselling service for young people aged 5 to 25. Their qualified counsellors are available via WebChat, phone or email, anytime and for any reason. Since 1991, they have responded to over 8 million contacts. For many young people, connecting with Kids Helpline has been a life-saving experience, while for others it’s about practical help and emotional support at the critical moment they needed someone to listen.


At unlabelled we understand that our LGBTIQA+ youth often require anonymous peer support and referral services. QLife provides Australia-wide anonymous, LGBTI peer support and referral for people wanting to talk about a range of issues including sexuality, identity, gender, bodies, feelings or relationships.

QLife services are free and include both telephone and webchat support, delivered by trained LGBTI community members across the country.

Black Dog Institute

Just like unlabelled, Black Dog understands the impact mood disorders like depression and anxiety have on our young people. They deliver evidence-based research with real world impact to treat, manage and prevent common mental health conditions and suicide across our schools and wider communities. Their evidence-informed school resources, presentations and programs have been developed to help young Australians grow into resilient and mentally healthy adults.